MCBP #3, 3/28/2006: David Meerman Scott, Author of "The New Rules of PR," and "Cashing In With Content"

Middle Chamber Books Podcast #3, March 28, 2006: David Meerman Scott, author of Cashing In With Content : How Innovative Marketers Use Digital Information to Turn Browsers into Buyers, is our guest in our latest Middle Chamber Books Podcast. David has recently made available a free electronic book, The new rules of PR: How to create a press release strategy for reaching buyers directly, that you can download from his website.

So far, more than 50,000 people have downloaded his e-book. In this podcast, we speak with David about his principles for using press releases directly with web readers. He also describes the companies profiled in Cashing In With Content.

David Meerman Scott

Download the podcast here (Stereo MP3, 36.3 mb, 25:48)

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